Hailee Steinfeld Miu Miu Ad – Banned
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The Advertising Standards Authority is pulling the curtains again in “irresponsible” advertising.
The latest offenders? Miu Miu. The agency feels that photographs taken of 14-year old actress/model Hailee Steinfeld are controversial as well as irresponsible for “showing a child in a hazardous or dangerous situation”.
“The brand did not expect the Miu Miu campaign shot by master photog Bruce Weber to garner more than a raised eyebrow, but they’re getting much more than that now”
Despite complaints made, the ASA rejected findings that the ads suggested youth suicide as complainers feel that Steinfeld appears to be crying while sitting on the train tracks.
The ASA concluded, “The ad was prepared with a due sense of responsibility and would not be suggestive of youth suicide to impressionable young people”.
Miu Miu owned by Prada Retail Ltd, explains that the ad was “based on the set of an imaginary film” starring Steinfeld and “was photographed on an abandoned railway track in a foreign country. Hailee Steinfeld was sitting on the edge of the train track as if she was resting between takes of the movie on a hot day”.
They also claim they had no intention “of depicting a child in an unsafe location” and “the viewpoint of the ad extended along the railway track makes it clear that there was no train in sight,” and therefore negates any suggestion of threat.
The ads were not meant for children and were aimed at being featured only in high-fashion magazines designated for an adult female audience. The brand did not expect the Miu Miu campaign shot by master photog Bruce Weber to garner more than a raised eyebrow, but they’re getting much more than that now.
The Advertising Standards Authority has banned the advertisement and wants to make it clear, “that due to Steinfeld’s position in a potentially hazardous situation sitting on a railway track, we concluded the ad was irresponsible and in breach of the Code in showing a child in a hazardous or dangerous situation.”
We understand that the ASA is trying to serve and protect, but some are saying they’re going way overboard with this one.
Steinfeld is dressed, not anorexic or accentuating her jiggly bits with a perfume bottle…so this really comes down to the photographer’s choice of location as Prada adds, “Steinfeld could have easily moved from where she was sitting because she was not restrained in any way.”
I think it would have been a different story had Weber’s shoot only been about the teen sitting on the tracks, but it wasn’t; the rest of the ads include a very happy jovial teen enjoying life and rolling in the world of Miu Miu…literally.
