Jwoww’s Bikini Line
Who knew you would need a blow dryer to don a bikini? With Jwoww’s new bikini line in collaboration with Perfect Tan Lines, the duo has launched a line of bikinis that have no strings attached.
Yup, Jenni ‘Jwoww’ Farley of The Jersey Shore wants to turn heads and contribute to the tanning powers that be.
The goal was to create a line that would allow for a seamless tanning experience–no more tan lines!
Jwoww says the line is “the perfect combo of sexy and functional. You are gonna love it!”
Not for the cold-hearted as these “swim patches” utilize an adhesive that is activated using heat; the more heat, the less worried you have to be about losing your top, which the company says can be re-activated any time one wants! Rumor has it, the suits can be used anywhere between 15 to 20 times before they lose their effectiveness.
The company’s marketing material boasts, “The warmer you get, the more it stays in place!”
The special fabric has a unique silicone base allowing the wearer to remove the straps for the ultimate tan without risking a citation…assuming you tan in non-nude areas.
The suits are said to be 100% waterproof with the patented adhesive “Stick2U” so there’s no fear of catching a wave or two.
The fear may come in the removal process, likened to removing a band-aid–ouchy.
Jenni ‘Jwoww’ Farley is no stranger to fashion, although some experts (and non-experts) beg to differ, the reality star has a clothing line that debuted last year called, “Filthy Couture”…and believe me, it lives fully up to its name. Farley designed the clothing line to be “sexy sophisticated”.
The bikinis on the other hand are designed to be revealing and have their place on the beach or poolside. Some consumers see the idea of no tan lines a good one, but the designs themselves need some serious retooling to compete with any other brand already on the market.
You gotta love the cast of Jersey Shore… they’re working really hard to stretch a dollar.
Besides the Kardashians, what other reality conglomerate is attacking us from every possible marketing angle to get us to subscribe to their brand?
I think if they knew they could make money by selling things like a 2 minute phone call or a date with one of their exes, they would do it in a heartbeat; they’re beginning to learn that very little is off-limits in the money-making scheme of those with 11-minutes left on their 15-minute fame stopwatch.