Rebecca Minkoff Creates First Watch with Baby-G
Designer collaborations have been such a huge trend recently. The concept of bringing a high-end designer and a low-end retailer together in order to gain exposure and broaden their target market has been extremely successful. Take the H&M designer collaborations- they have been such a huge success, and each new collaboration has become so exciting.
This time, handbag designer Rebecca Minkoff has teamed with famous watch brand Baby-G to design and create a timepiece exuding the “downtown aesthetic” that she has come to be known for. This collaboration marks the first watch she has ever designed, and unlike the typical Baby-G watch bands, Minkoff’s bracelet is made of black ion plated and matte black stainless steel with resin. To give the watch a contrast in color, the dial of the watch is colored in pink champagne to give it a romantic touch.
Rebecca said, “I’m so thrilled to team up with Baby-G, because like me, they believe in providing women with classics that have a twist. My collaboration watch was designed as the watch for the everyday woman that wants both function and fashion. Watches are a great accessory – I like to wear a rose gold one and it’s just a beautiful piece of jewelry that adds some fun and color to my outfits. Every woman has a go-to-accessory; I designed this Baby-G with this in mind.”
The watch is so beautifully designed, and the packaging that is associated with it is as well. What are your thoughts on this watch? Are you a fan of its girly, yet edgy look?