Brazilian Blowouts Can Cause Cancer
Brazilian Blowouts are popular when it comes to hair-straightening — at one point nearly everyone I knew with naturally curly hair either thought about getting a Brazilian Blowout or had already had one done. But like most great things, there is a down side to having luxurious straight hair.
California’s attorney general announced the makers of Brazilian Blowout products have agreed to alert consumers that two of their formulations release formaldehyde gas, a possible carcinogen — a substance capable of causing cancer.
Just like cigarette packaging, the company is complying by changing its labels to settle a lawsuit the state filed in November.
Brazilian Blowouts are usually performed in salons where the special product is applied, followed by high heat to temporarily smooth the hair shaft.
North Hollywood-based GIB LLC, the company behind the Brazilian Blowouts, has labels on their Brazilian Blowout Acai Smoothing Solution and Brazilian Blowout Professional Smoothing Solution that stated it was, “free of formaldehyde, which can irritate the eyes, skin and lungs.” The attorney general’s office found the labels to be deceptive advertising.
According to the Huffington Post, “California laws protect consumers and workers and give them fair notice about the health risks associated with the products they use,” Attorney General Kamala Harris said in a statement. “This settlement requires the company to disclose any hazard so that Californians can make informed choices.”
Not only was the company forced to tell the whole truth and nothing but the truth, the company also “agreed to pay $600,000 in penalties and fines for failing to notify consumers and hair stylists that its products contain chemicals that may cause cancer, and to have the products tested for all toxic substances at a state-approved lab.”
Brazilian Blowout products will now be accompanied by a pamphlet giving users safety measures and precautions. However, I doubt this will slow people down who have used the product and have fallen in love with their shiny straight manes. Take the prevalence of tanning beds as an example of the risk people are willing to take for beauty.