James Franco Directs Campaign for 7 For All Mankind
With a tremendous appetite for new things, James Franco has proven that he is more than just an actor. Franco has reportedly dipped into different areas of interest including producing, directing, and writing. Most recently, the “Rise of the Planet of the Apes” actor worked on a directorial project for denim brand 7 For All Mankind.
According to the International Business Times, the California-based denim company hired the actor to direct ten separate videos for the campaign. The videos will be made available for viewers weekly—starting Feb. 15—on the company’s YouTube channel which was launched specially for the campaign.
TheFashionSpot.com reported that the campaign concentrates on model Lily Donaldson; however, actors, artists, models, and musicians are also featured in the campaign including Henry Hopper and Nathalie Love.
“It’s unclear at this point if the resulting clips and images will be charming, sexy, boring, pretentious, or one big hyped -up gimmick,” said TheFashionSpot.com.
According to Just Jared, Franco worked with creative agency Lipman to produce the campaign. The celebrity news site also reported that a full-length feature film for the campaign is in the works.
The campaign video, shot in Santa Monica, Calif., offers a behind the scenes look at Franco’s work in “Behind James,” the first video posted to the 7 For All Mankind YouTube channel.
The first video, “Episode 1: Lily Donaldson,” opens with a close-up of Donaldson’s eyes, then transitions into a sequence of shots of the British model in various settings.
Yahoo reported that Franco has previously directed a 2010 short film, titled “The Clerk’s Tale.” Since then, he has expressed his desire to direct fashion ad campaigns.
“Having appeared in fragrance and clothing ads for Gucci since 2008, the actor explained he is in talks with the Italian fashion house with regards to directing,” Yahoo said.
It’s likely that we will be seeing more of Franco’s directorial projects in the near future. What do you think about the actor’s hopes of directing fashion campaigns; is he cut out for the task?