Puff Puff, Pass the Caffeine
There is a Massachusetts based company that is pissing off Sen. Charles Schumer, a Democrat from N.Y., with their latest invention– “breathable caffeine.”
Don’t be fooled by the name; the product, Aeroshot, can’t actually be inhaled, but rather it is “puffed into one’s mouth,” delivering about the same amount of caffeine one would find in a average size cup of coffee.
Retailing at $2.99 per canister, it seems that Aeroshot is being touted as a dietary supplement before the FDA has had a chance to look into the claims.
The state senator is comparing Aeroshot to a product that was taken off the market last year – Four Loko, the caffeinated alcohol drink.
Schumer told the New York Daily News, “I am worried about how a product like this impacts kids and teens who are particularly vulnerable to over-using a product that allows one to take hit-after-hit-after-hit, in rapid succession.”
Schumer is urging the FDA to focus their attention on the teenagers who would have access to this product and what the health risks would be when combining this product with alcohol.
Aeroshot has a tough battle to fight with this one – in the early market of New York, the product doesn’t seem to be doing all that well. One store owner claims to have moved very little product during the product’s first launch week.
It may have something to do with the warning on the package that warns users not to take more than three AeroShots a day, or it could be the fact that coffee lovers love to actually drink coffee.