Iced Tea Flavored Beer
Lime and beer? Weird, but surprisingly delicious. Limeade, beer, and vodka? Refreshingly deadly “Summer Brew.” Iced tea and lemonade? Arnold Palmer made it famous. Iced tea vodka? Delectable. Beer and iced tea? … to be determined, apparently, when Molson Coors pops the top on its newest product.
Coors Light Iced T will be launched in Canada this April. The company chose to brew the unusual flavor pairing in an effort to boost dwindling sales in the Canadian and American markets, according to Time.
“Someone else is eating our lunch in the alcohol space,” Peter Swimburn, chief executive of Molson Coors, told Reuters.
He is referring to the increase in sales of wine, spirits, and craft beers, the last of which were up 15% last year, according to The Week. Additionally, worldwide beer sales were down .7% from last year, according to The Motley Fool.
As for his explanation of the unique flavor pairing, Swimburn offers up this logic:
“We’ve got the world’s most refreshing alcoholic beer sort of meeting up with the most refreshing non-alcoholic drink in the world. Those two things go really well together,” he stated on The Week.
Coors Light Iced T will be sold in its typical cans, though will be outlined in a beige color. It will carry a 4% alcohol content from the beer component, but no caffeine from its iced tea counterpart. In fact, true iced tea won’t be brewed in the beverage either.
“Coors Light Iced T is being described as ‘iced tea-flavored beer’ with no caffeine. In other words, it won’t be real tea,” The Motley Fool points out.
In addition to the tea, the company also plans to launch a citrus-flavored beer called Carling Zest.
Like in any industry, Coors won’t be without copycats. The Week announced Anheuser-Busch seeks to unveil a Michelob Ultra 19th Hole Light Tea and Lemonade in April in what is clearly a nod to professional golfer, Arnold Palmer’s, aforementioned iced-tea lemonade namesake.
If nothing else, these girly-sounding brews may be a good substitute for standard drinking games booze unless they make you sick. You’ll have to wait and tea.