Starbucks Amsterdam Concept Store
Like the news of Starbucks serving alcohol and small plates at select locations, the coffee giant has come up with yet another way to get loyal customers to visit their stores more than once a day. By building new concept stores in various cities around the world, Starbucks hopes to reinvent their brand image.
Home-Designing.com reported that interior development of the new stores will be led by Dutch concept design director Liz Muller. The Amsterdam store, located on Rembrandtplein, is constructed of sustainable materials that have been recycled.
“[...] the benches, tables, and the fascinating ceiling art consisting of 1,876 pieces of individually sawn wooden blocks is re-purposed Dutch oak, and the walls are lined with wooden gingerbread molds, bicycle inner tubes, and antique Delft tiles,” Home-Designing.com said.
Muller worked with 35 local artists who were able to blend a modern look while still maintaining a comfortable and woodsy feel.
However, the interior design is not the only novelty about the Amsterdam Starbucks concept store, as the coffee giant intends on using its large new space to try out different brewing methods. Wallpaper reported that, in addition to Starbucks using a French press called the Clover® to prepare its signature aromatic coffee, they will also start baking in-house as well as using various social media platforms to promote the already powerful brand.
According to Dezeen Magazine, the Amsterdam store—called “The Bank” due to its location in a historic bank vault—also has a bakery in the back of the store with stages set up for live musical performances and/or open mic events.
The Huffington Post reported that Muller said in the Starbucks press release that she was inspired by “[...] the role 17th century Dutch traders played in bringing coffee to the world.”
Check out the photos of the Amsterdam Starbucks concept store below.
Photos courtesy of Home-Design.com.