Yoox Group To Launch Online Shoe Retailer Shoescribe.com [VIDEO]
It’s no secret that shoes are one of the ultimate temptations for women, and that it’s nearly impossible to convince yourself to not purchase a beautiful heel made by your favorite designer. New online shoe retailer Shoescribe.com, bearing the tag-line “So do we,” is very much aware of our obsession and has created a hub dedicated to shoe love.
The Shoescribe website features an area where visitors can enter their email address to be the first to find out what Shoescribe will offer as well as five video episodes that act as teasers for the launch.
In a fabulous effort to promote Shoescribe, the teaser episodes evoke mysterious and whimsical moods, bringing the different shoes to life. For instance, Episode 1 shows an attractive couple out to dinner. From the man’s perspective, the wine is being poured out of its appropriate bottle, while the woman sees the wine bottle as a beautiful red pump.
Episode 2 gives off more of a sensual vibe; the video opens with a shot of a woman taking a shower. When she steps out, she walks toward the sink, picks up a red and gold trimmed platform heel, and begins to dry her hair with it. Episodes 3, 4, and 5 also feature similar story lines.
Curious to learn more about Yoox Group’s exciting new venture? Shoescribe is pretty active on all the social networking sites, so be sure to check them out on Facebook, Twitter, Tumblr, Pinterest, and YouTube. If you have Instagram, you can follow the online shoe retailer at @shoescribe. Also, don’t forget to sign up for the “private opening” on the Shoescribe homepage!