Netherlands’ Domino’s Pizza Delivery Vehicle Shouts At You
A Netherlands-based Domino’s Pizza delivery vehicle leaves no question as to what products it’s peddling or when it’s making its approach.
“Domino’s, Domino’s, Domino’s, Domino’s,” a human voice chortles as the local franchise’s electric scooters zip and wind through the seats, to the startled bemusement of pedestrians in its path. “Vroooom, vroooom, pizza!”
The guttural noises are part of the franchise’s “Safe Sound” delivery initiative which seeks to eliminate the potential accidents which surmount from the quiet, near-nonexistent hum of an electric vehicle’s engine.
“The government is working to require electric cars to make some sort of noise,” writes Fast Co.Exist about United States bureaucracy, elaborating that the current noiseless feature results in too many startled passers-by, in an article about Safe Sound.
The Netherlands Domino’s solution is hilarious in action–nearby bicyclists visibly react to the ridiculousness of the random outcries of “Domino’s” and “Pizza!” from the otherwise sleek machine. (though the rhythmic quality to the Safe Sound is surprisingly impressive).
The Domino’s Pizza franchise is known for a variety of out-of-the-box stunts. Last September, a Japanese franchise announced (half-jokingly, half-serious) plans to open on the moon, and in 2009 the brand launched an eco-friendly, artsy marketing campaign in Los Angeles, Philadelphia, and New York in which the franchise used “green graffiti” to power-wash its logo onto dirty sidewalks, offering a $15 gift card to the 250 first city dwellers to spot one, take a photo, and upload it to Flickr.
Safe Sound draws unique implications. Despite the admonishment that “it’s not 100% clear that this is not a joke,” Fast Co.Exist points out that the seemingly harmless engine embellishment might bode more serious consequences for citizens in the future.
“It exposes a horrifying aspect of the future of electric cars that goes mostly unremarked upon: A world in which we entrust our urban sound-scape to the whims of large corporations bent on advertising,” editor Morgan Clendaniel writes. “Imagine if your Volt exclaimed ‘Buy a Volt!’ as it sped past a dilapidated gas station. What if every delivery story loudly proclaimed the contents and quality of its goods as it approached your house? It could be a dystopian future beyond our wildest nightmares.”
Lets hope it doesn’t come to that.
Watch: Domino’s Safe Sound Pizza Delivery
Photo from Creativity Online