The Fight For Inhalable Caffeine
Just when it seemed that we were about to hit a wall when it came to cutting out the middle-man in this need-it-now era, this news breaks. According to MSNBC, the FDA will begin a new investigation on whether or not it is safe for manufacturers to sell inhalable caffeine. That’s correct, folks; you read that right. Inhalable caffeine.
AeroShot hit the market in January of this year and immediately showed its market value as it was snatched up by large numbers of college students. The product comes in a lipstick-sized cylinder and has a button that releases the caffeine in aerosol form into the mouth. According to studies, one “shot” of AeroShot is equivalent to about one cup of coffee.
AeroShot, which was invented by Harvard professor David Edwards, did not go through the FDA’s approval before hitting the market, but now the FDA has it red-flagged. As stated by FDA, they are worried about it becoming over-used because of its ability to be ingested rapidly and with much ease.
At what point does this sort of thing stop? It speaks volumes about our society when there’s a major demographic that is willing to bypass taking in caffeine through a drink or a food in order to inhale it. One aspect that may be a selling point is the fact that AeroShot was sold as a dietary product. Of course, it’s no secret that Americans live in a strange realm where everyone is seemingly weight-obsessed, but still we have one of the highest obesity rates in all the world, which AeroShot is speaking to. Why have a cup of coffee or a soda when you can take a hit of caffeine? And make no mistake; it is a hit.
While I’m not always on the side of the FDA, I have to say that they make a strong case when expressing concern over the abuse of AeroShot. If it’s as easy as one spray, it’s going to be tougher for younger people to gauge how much is too much. On the contrary, when someone drinks too much coffee, it’s immediately clear with symptoms like stomach aches, headaches, and nausea.
At the moment, the FDA is still investigating, and only time will tell whether you’ll be able to snag a pack of AeroShot in the near future or never again. Until then, I suggest you all stick with the liquid stuff.