Local Celebrity’s Trippy Fall 2012 Collection
I recently watched a documentary on Netflix called Magic Trip about Ken Kesey’s famous LSD-fueled bus trip from San Francisco to New York City. It chronicled the spirit that is encapsulated in the 60s — that individual drive to live free of cultural confines. Now it is 2012, and the free wheeling idea has been commodified in just about every way possible, leaving me a little sad after watching the footage of Kesey’s trip. There is a line of purity running through their radicalism, and today the same ideas come with a corporate price tag.
It is difficult to find a brand that champions the 60s in a genuine way, which is why Local Celebrity is a label I can get behind. Channeling the great renegades before them, the designers behind local celebrity set out to capture the free-wheeling heart of the hippy generation in their festival-inspired clothes. Dayglo colors, vintage silhouettes, and pieces with names like “Bowie Mini Dress” adorn the fall 2012 collection, appropriately titled “Youthquake.” The clothes are a reminder to “live fast and enjoy the party.” We think Kesey would approve.
Graphic tees with 3-D daisies and giant hamburgers bring humor into a brand that definitely doesn’t take itself too seriously from two designers who understand youth culture. The brand was conceived at a remote Midwestern music festival called Cornerstone in 2003. The brother/sister design duo, Andi and Daniel, were rocking out in the middle of a corn field when they thought, “Let’s ditch our jobs and start a clothing brand!” Family owned and operated in Los Angeles, Local Celebrity is sold online and by retailers internationally — bringing their local vibes to a global scale.
“Youthquake” will be shaking up retailers soon, but BANGSTYLE has a little preview of a line that will rock your world this fall. For more information, visit Local Celebrity.