London’s BT Artbox Project
London seems to be monopolizing all the fun this summer: first the Queen’s Diamond Jubilee, soon the 2012 Olympics, and now British Telecom’s commissioned ArtBox Project, an open-air art exhibition attached to a good cause.
Collaborating with the National Portrait Gallery, the project is aimed to highlight some of the world’s exceptional artistic talent by giving them each a replica of Sir Giles Gilbert Scott’s iconic red British phone booth to use as a canvas.
The artistic endeavor is also in honor of Child Line’s 25th Anniversary, a not-for-profit organization dedicated to helping young people deal with issues ranging from bullying to sexual abuse over the phone.
Organizers have invited 80 artists in various fields of design to participate in the gallery of designer boxes that can be seen all around town.
Placed in landmark locations, the boxes continue to impress in areas including Covent Garden, Heathrow, the streets of Soho and Camden, Royal Parks, the London Aquarium, Bond Street, and outside Big Ben.
The uniquely redesigned Artboxes will soon be auctioned off through eBay and Sotherby’s, in hopes of generating £1 million (more than $1.5m US) for the Child Line charity.
The VIP gala auction will take place on July 18th, at the National Portrait Gallery.
We’ve assembled just a sprinkling of boxes that are on display; however, for a full list of participating artists as well as the complete collection of boxes, check out the BT ArtBox website to really be wowed!