McDonald’s Behind-the-Scenes Photo Shoot
The biggest complaint anybody has about fast food is that the food you receive NEVER looks like the food in the pictures. Seriously, what’s up with that? When I gorge on a Big Mac I want to know that, when I open that box up, I’m going to be face-to-face with a camera-ready burger. So who’s going to step up and explain what the hell is going on?! Why none other than McDonald’s Canada, of course!
McDonald’s Canada has opened up the lines and have allowed people to ask them ANYTHING–really, ANYTHING–about their products and services. Questions range from “do you use real eggs in your Egg McMuffin?” to “Why is the food at McDonald’s so cheap?” to “How big are your feedlots? How many cows are on the lots and how long do they stay and feed on the lot?” Questions are answered via text or video, and unanswered questions can be “followed” so you can get an alert when it’s answered.
So of course someone has already asked what’s up with the burgers not matching their photos, and naturally, I checked it out. Their answer makes perfect sense: a normal burger ordered in McDonalds is created and given to you within a few minutes. On the other hand, a burger that’s about to undergo a photo shoot takes HOURS to prepare by a team of food stylists and photographers. Every ingredient must be mapped out and placed in the perfect location. A slice of cheese, a slice of onion, even the pickles must be placed with the most precise accuracy to make sure that the burger looks as appetizing as possible. Sauces are applied VERY carefully with a syringe. This is done to ensure that the photograph presents ALL of the ingredients to the customer. After the super intense makeover, the burger undergoes the final touches in order to make it look perfect. Crumbs are swept away, sesame seeds are rearranged, and colors are enhanced in post to make the burger look more appealing.
There is a video posted by McDonald’s where they show the entire process. Pretty cool! Could not help but notice that they had to disable comments on the YouTube page (yikes), but you can’t really please everybody. If you’re interested in photography, or even building models, this is definitely a video to check out!