Pinterest Products This Summer?
Fans of the tech world darling Pinterest will be encouraged by this news. According to Business Insider, the third largest social network is borrowing a move from the world’s largest social network (Facebook) by going into “lockdown” mode this summer, which it defines as a period of time where for “a number of weeks the company’s engineers stay later and work harder, getting several big product launches ready to go.”
Claiming to have the scoop from inside sources, Business Insider says that within a period of 30 to 60 days, the picture bookmarking site will release three new products: an API, an iPad app, and an app for Android.
“Pinterest, a site where users can save and share images and links, has the resources to go on this kind of attack,” the publication said.
Indeed, since Pinterest launched in March of 2010, it quickly climbed the ranks in an industry teaming with start-ups. The website’s unique-but-simple “waterfall” layout and easy-to-use “pin” button transformed the way users communicated. In April, Pinterest became the third largest social network in the world, a feat it accomplished–surprisingly, SocialTimes points out–with an unusual lack of product. Apart from its two web browser tools–the pin button and the follow button–and an iPhone app that launched in September 2011, and was just updated in May, Pinterest’s product development was stark. Nevertheless, the social photo sharing site made its way into the hearts of millions, particularly American women.
In the process Pinterest has nabbed investors, and it’s in the midst of raising $100 million, a figure that would increase its overall valuation to $1.5 billion, Business Insider said.
The summer product launch hasn’t been confirmed by the company, though SocialTimes points out a note on the bottom of its homepage regarding the subject: “We’re working on a dedicated Android app, and we know lots of folks are eager to see one; so when we feel we’re in the final stretch of its development, we’ll be sure to announce more about it!”
Despite the lack of concrete evidence, Business Insider is confident (read: cocky) in its breaking of this news.
“We didn’t bother reaching out to Pinterest PR for this story because the company does not like commenting on what it would call ‘rumors and speculation,’ though this report is neither,” the publication bragged.
They’ve got sixty days to live up to their word.
Photo from iTunes