Sony Develops Movie About TONKA Trucks
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Because super-sized sea vessels, life-sized cars that transform into kick-a** robots, and prospective realistic games of Monopoly and Legos didn’t quite satisfy a non-existent hankering for seeing childhood games turned into blockbusters, Sony Pictures announced Monday a movie featuring Hasbro’s TONKA trucks is in the works.
Groaners can breathe a half-sigh of relief–the film will be animated, so it won’t feature bright yellow monster trucks wreaking havoc on New York City to defend a hoard of aliens from taking over the world. It does, however, hope to capture a kid-centered “TONKA toughness” for the big screen.
“In its 65 years, TONKA has become more than a toy or a brand – TONKA trucks are a rite of passage for kids all around the world,” Bob Osher, president of Sony Pictures Digital Productions, said in a statement printed by Comingsoon.net. “Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings the TONKA experience to life.”
Osher’s belief is echoed by a host of other Sony and Hasbro executives who believe those iconic trains, earth movers, plows, and dump trucks bring box office potential in their plastic little wheels.
“Fred and our friends at Happy Madison and Hasbro have a truly inventive take on what it means to be ‘TONKA tough’ that will translate the multi-generational appeal of this world-renowned brand into a fun, animated adventure for the whole family,” said Michelle Raimo-Kouyate, president of Sony Pictures Animation.
To Hasbro’s credit, TONKA trucks have been the best-selling toy truck brand in the world since 1947. Yet, their off-screen success doesn’t warrant a trip to the theaters. Rather than learning from Battleship‘s box office bomb, however, it seems the studios will continue to force our favorite play-things down our throats whether we like it or not. In addition to the aforementioned list, Sony Pictures is developing movies based on Risk and Candyland.
It seems we’re not out of the Candy Cane Forest yet.
Photo from information-facts.com
