London Microbrew iPhone App
Olympics or no Olympics, London is a major tourist destination. While 2012 has certainly been a great year for the city based on the hype surrounding the Summer Games, there’s never a year that London isn’t prepared to house some outsiders for a short period of time. Let’s also not forget that many an ex-pat might be looking to make London a semi-permanent residence. So what do you do when you’ve just landed on the shores of this historically wealthy city and are craving a brew? Look no further than the new iPhone application designed for tracking down just that.
Craft Brew London (search the name to download the app) is a new piece of helpful technology that lends a hand in tracking down some of London’s finest microbreweries. The app was designed to promote London’s burgeoning micro-brew culture after a quarter-century decline in beer quality. However, the city has seen a resurgence of fine craft brewing, and they’re ready to let you know what’s on tap.
The app will lead you to at least 30 microbreweries that are making waves (and plenty of hops) in the brewing industry. While it’s certainly a must to have a tall pint of Boddingtons at the pub in London (it’s classic), there’s something to be said for staying away from some of the major brew companies. Let’s face it, you can find Boddingtons in the nearest grocery store chain back home, so you might as well make the most of having London’s finest micro-brews at an arm’s length.
The rating system is similar to most food-related apps in that it rates the brewery on a scale of 1-5 bottles. An added bonus is that most of the breweries have a write-up describing their morals and aims in brewing.
Just because the Olympics leave London doesn’t mean you can’t go. In fact, you dodged the crowd. Now hop on a plane and get to experience the taste of London. Oh, and get some authentic bangers’n’mash with that, too.