Cadbury Introduces New Chocolate Bar for Women
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It’s no secret that ladies absolutely love their chocolate. Sure, dudes like chocolate too, but they can’t even begin to comprehend the true love we have towards that silky smooth treat. Dark chocolate, milk chocolate, chocolate with those crispy bites that I don’t understand but can’t stop eating, chocolate with nougat, you name it… I’m eating it.
I will even admit that I store chocolate–yes, like a squirrel–all around places that I frequent. I have a bowl of chocolate in my apartment, and, in case of emergencies, I keep a stash in my office (co-workers, if you read this, stay the f*ck away from my Twix bars… seriously). I don’t know what it is, but even when I’m in a totally craptastic mood, a small piece of chocolate just makes the day so much more bearable. Man, chicks and our chocolate! AM I RIGHT!?
Ironically, Cadbury has reported that they have seen a decrease in sales in recent years. They believe the cause of this is the fact that women–once a guaranteed demographic of chocolate consumers–are much more diet-conscious these days and therefore are buying less chocolate than they did in the past. In hopes of winning women back and getting them to spend money on their products again, Cadbury has introduced a new chocolate bar called “The Crispello,” which only contains 165 calories.
Aside from the low calorie count, what exactly is so special about The Crispello? Well, not only is it the first chocolate bar created by Cadbury since the 1990′s, it is the first chocolate bar that is developed specifically for women. The new product is reported to be backed by a seven million British pounds advertising campaign… That’s a lot of cash going towards supporting a new chocolate bar! The Crispello has three wafer shells and a creamy milk center, and it is coated in a layer of Cadbury’s delicious chocolate. It will be sold in a clever resealable package, which will allow one to consume the chocolate bar slower instead of all in one go. Pretty smart thinking, Cadbury!
The Crispello will be available on October 8, 2012, just in time for Halloween! Curb your chocolate cravings with this low calorie treat! All the benefits, none of the regret… Love it!
