Coca-Cola Gets Icy In Columbia
Finally, a major corporation is paving the way with a bit of ingenuity and eco-consciousness. Coca-Cola introduced a new bottle in Columbia that will literally melt in your hands. Made entirely of ice, this new bottle will slowly deteriorate as you drink and enjoy. A new add shows off the brilliant bottle, which will stay cold and slowly melt away in the hot South American sun. That classic-red rubber Coke logo doubles as a handgrip to keep your fingers from freezing and once the bottle is gone, it turns into a fun bracelet.
Columbia might be a guinea pig for the new design, but we’d like to see this in other parts of the world. We can see the LA crowd taking kindly to this design, especially in the sweltering west coast heat. This is the kind of product that would work well at music festivals and sporting events — no messy plastic and an instant way to stay cool.
If there’s nothing more refreshing then the tickle of fresh soda on your tongue in the summer, we’re pretty sure adding an icy exterior will make it all the more magical. While there are some concerns, we hope the beverage giant sorts out a way to make these bottles safe and enjoyable for the masses in years to come. There are some critics that deem the clever marketing tactic isn’t cost-effective or sanitary, it’s hard not to love the idea — advertising ploy or not.
Check out the video below, produced by Ogilvy Columbia. The video is in Spanish, slogan translates to “Cold to the last drop.” In this case, it’s one thing Coca-Cola can definitely guarantee.