Heineken’s Destination Roulette: Travel For Free
Fair warning: Next time you’re at the airport you may be surprised with the opportunity of a lifetime. Mega beer company Heineken has focused its newest campaign on travel and the target demographic is any and all folk at the airport.
Heineken has taken it upon themselves to send unsuspecting travelers all over the world for free, while also dropping two grand on them to cover all other expenses once they get there. Hold on a second though because all is not what it seems. The catch is that you have to press a button that is hooked up to a machine that chooses where you’ll go. Sorry to all of you who thought that you could just choose to hit the beaches of Maui or the sprawling, gorgeous streets of Madrid.
While the company had made JFK’s Terminal 8 its main hub for the new campaign it’s not yet known if the beer company will be moving its location to better surprise travelers. To help promote the interesting campaign a series of videos have been released to illustrate the process. As you’ll see, a man goes against the wishes of his wife, telling her, “I’m gonna push it.” It’s obvious she’s not game for it, so who knows how well everything went over once they got back home. No question about it, this isn’t for everyone, but if you’re a free spirit who has some time to defer from the U.S. then this campaign is for you. Now that these videos have been released it seems somewhat counterproductive to keep JFK as the main hub for this Heineken campaign, which is why I’m emphasize that you keep your eyes peeled for other major airports to adopt this campaign.
Interestingly enough, Heineken’s hope is that people will begin to view the company as a brewer for the world traveler. Okay, I’ll bite, but let’s not forget that another green-bottled beer company has the Most Interesting Man in the World as it’s spokesman and he’s very worldly and suave. Watch out, Heineken, don’t step on anyone’s toes with this because it may come back to bite you like drinking the water in Morocco will.