“What Does The Fox Say?” Becomes A Children’s Book
How’s that novel doing sitting on your desk? You know, the one that you worked tirelessly to complete and poured nearly every ounce of yourself emotionally into those 80,000 words? Is that getting published anytime soon? How have the publishers responded to your emails that pretty much beg them just to read it, let alone publish it for some astronomical amount?
Yeah, it’s a wilderness out there for most of us writers, isn’t it? If you’re at an especially low point right now with your faith in humanity, please, do not continue to read this.
Ylvis, the comedy duo from Norway that crafted the massive viral video/song “What Does The Fox Say?” is getting its very own book published. The even bigger twist, you ask? It’s a children’s book. Simon & Schuster, a legitimate publisher, is taking the idea to print as a picture book that will further explore what indeed the fox does or doesn’t say (or some such thing like that). Admittedly, the demand and popularity is there. “What Does The Fox Say?” video has accrued well over 200 million views worldwide since it’s release in September 2013. Yes, you read right. That’s basically 100 million views per month.
Coupled with the popularity of the song is also the song’s catchiness and sing-song-y melody, which kids love, according to Jon Anderson. Anderson, the President and Publisher of Simon & Schuster, finds that a song with so much playfulness if perfect as a jumping off point for a children’s book. In fact, Anderson’s company believed in the idea so much that it was put on a fast track to publishing and will be hitting the shelves December 10, 2013. So, you see, don’t give up hope on your manuscript ever. Not ever, because if a pair of jokesters from Norway can get their post-post-post-modern tune turned into a children’s book then your work can too.