Brunette hair has quietly become the ultimate luxury statement. While blondes chase brightness and reds demand upkeep, brown shades move differently. The modern brunette isn’t about dramatic change or constant upkeep it focuses on depth and shine.

The Trend Toward Low-Maintenance Brunette

There’s a reason brunettes wear so well. Brown hair holds dimension naturally, which means it doesn’t need frequent lightening to feel elevated. Instead, the focus shifts to subtle tonal refinement and maintaining the health of the hair itself. Caring for brunette hair is about protecting depth, softness, and creating a reflective finish that makes hair look expensive even on its most undone days.

 

 

Shades EQ: The Gloss That Changes Everything

When brunette hair loses its shine, it’s rarely about the color itself—it’s about tone, shine and condition. That’s where Shades EQ becomes essential. A Shades EQ gloss service can deepen an espresso, cool a smoky brunette, or add warmth where hair feels flat—all without committing to permanent color. For natural brunettes, it enhances what’s already there. For color-treated brunettes, it keeps brown from slipping into dull or brassy territory.

 

When Gray Coverage Needs a Little More Commitment

Of course, some brunettes need coverage that goes beyond a gloss. When grays become part of the conversation, Color Gels Oils steps in—offering reliable coverage while still delivering shine and softness. The most modern approach often blends the two: permanent color where coverage is essential, paired with gloss services everywhere else. It’s a strategy that prioritizes longevity and keeps brunettes from feeling locked into high-maintenance routines.

 

Acidic Color Gloss: The Secret to Long-Lasting Shine

Great brunette color doesn’t end at the salon chair. The difference between hair that looks good for a week and hair that looks good for a month often comes down to what happens between salon visits. Acidic Color Gloss is designed for exactly this purpose—to prolong color vibrancy and keep brunette shades looking glossy. It’s not about adding more product to your routine, but about choosing the right kind of care to hold onto that freshly-glossed finish.  

 

Why Shine Is the Real Brunette Trend

 

Brunettes thrive when they glow and shine is what separates a good brunette from a great one—it’s what gives brown hair depth and movement without ever feeling overdone. A great way to add to your shine instantly is with Acidic Color Gloss Gloss-In Mask—a mask that delivers color vibrancy in less than a minute. With use you can expect 2x more shine*, 4x more hydration**, 24HR of frizz reduction***, hair color looks instantly fresh & vibrant  with 73% less buildup****, 13x smoother hair***** and 80% split ends visibly repaired******. 

*ACG shampoo + Mask vs. unwashed hair, **ACG shampoo + Mask vs. non-conditioning shampoo, ***ACG shampoo + Mask + Naked Gloss vs. non-conditioning shampoo, ****ACG shampoo + Mask vs. untreated hair, *****vs. non-conditioning shampoo, ******ACG shampoo + Mask + Naked Gloss vs. untreated hair