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This season’s most in-demand color doesn’t come from the icy blondes or cool browns of past seasons. It comes from warmth—layered, luminous, and full of dept...

Sure, growing out your hair and showing off the incredible length you’ve achieved is a lot of fun for the ‘gram, but you know what’s even more fun? Shocking ...

When it comes to hair trends, 2025 is shaping up to be the year of bold choices and nostalgic reinventions. While we’re only partway through the year, the tr...

The pageboy bob is summer's most surprising comeback — and it's nothing like the version your mom wore in the '90s.

There’s something liberating about cut...

There are certain trends — ahem, the Rachel — that can influence an entire decade (the 90s) and subsequently new trends each season after that. Currently, wh...

It’s time to embrace the season’s most loved hair accessories. With Summer 2025 trends being all about playful embellishments and romantic accents we’re seei...

In 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a he...

Two demi formulas. Two distinctive finishes. One trusted brand.

When it comes to color services, demi-permanent hair color has quickly become one of the m...

Since the rule is usually “no white pants after labor day,” we tend to toss this tone to the back of our closets and beauty cabinets. But, whether for our lo...