New Articles

UV Exposure, heat styling, hard water, and indoor heating — are just a couple of the everyday environmental factors that can lead to damaged hair. Everything...

Just ask generation Alpha — everything 90s is back and better than ever with a modern twist. Upgrading the messy 90s bun, a staple in all our favorite romcom...

In recent years, blondes have given up super-ashy shades in favor of warm finishes. Heading into 2023, we’ll see a wave of warm blonde trends around every co...

Frizz can seriously impact your style. It can quickly ruin a blowout, cause your texture to become less defined, and strip your color of its vibrancy. While ...

The aughts, the aughties, the noughties — no matter what you refer to them as the 2000’s were full of fun loving hair trends that have bridged the gap betwee...

Frizz and loss of curl definition can happen at any time — it can from be the weather, the humidity, excess heat styling, or even from over-cleansing your ha...

No longer reserved just for washing your face, the top knot (much like the scrunchie) has easily transformed from a nighttime beauty routine to a daytime fan...

There have been countless fringe trends rising in popularity over the past few seasons. Whether you’re transitioning from your go-to shape or trying bangs on...

Everyday routines have significantly changed in the past few years, with individuals prioritizing their time. Instead of spending countless hours in the morn...