New Articles

With an innovative new line, Wella Professionals Shinefinity gives you the ability to choose between a Shinefinity Glaze and Shimmer Melt service to set your...

We’ve seen platinum, vanilla, warm and expensive blonde this past season, but as we head into the next season it’s all about achieving the perfect summer blo...

So often, we style our hair without really thinking about our outfit because let’s face it — pretty much everything goes with jeans and a tee or a floral sun...

2022 has brought with it a whole new set of trends inspiring both stylists and clients alike. Getting ready for a fresh start this year, HOB Academy Head of ...

TikTok has been home to all kinds of viral trends over the past few years. Gaining more and more popularity as a place to look for beauty and hair inspiratio...

Educators in all industries rely on images to help clarify concepts. In the hair industry, many hairdressers are visual learners and when approaching techniq...

Do you feel like no matter how much moisturizer or conditioner you slather on that your hair and skin are still parched AF? Your water could actually be to b...

Picking the perfect polish, finding jeans that fit just right, and leaving the salon with a bouncy, shiny blowout - it’s the little things in life. Similar t...

Self-care is at the top of everyone’s list this season. Due to this, more time than ever before is being spent on beauty routines. From practicing multi-step...