New Articles

Reverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades ar...

There’s a lot of buzz around “invisible” or “hidden” layers—and for good reason. These techniques add volume and movement to a haircut without visible layers...

We all know the drill: SPF on the face every morning, plus a quick slather on the neck and décolletage before stepping out, and maybe—if we’re feeling extra ...

First, there were soap brows, that fluffy, brushed-up eyebrow trend. Now, there are soap nails. So what is this new nail trend? Keep reading to find out!

The seasons are shifting and as the sun starts to beat brighter, hair color trends are following suit with a new direction because as we head into summer 202...

Celebrating 75 Years of Wella Professionals in the U.S.
For 75 years, Wella Professionals has been more than a product line—it’s been a movement. A legacy o...

In today’s world, most of us are struggling to fit everything into our schedules in a timely manner. Often overcommitted to events and juggling multiple resp...

If you’re a beauty enthusiast (or beauty-curious beginner) scrolling TikTok or beauty blogs lately, you’ve probably seen the LYMA Laser PRO pop up. It’s slee...

There’s a fresh shade making waves in salons and across social media feeds, and it’s as warm and comforting as your go-to cup of coffee. Meet Cappuccino Blon...