New Articles
Hottest Stories
How To Banish Frizz From your Summer StyleAs a consequence of dry hair and a humid environment, frizz is a common problem that can sneak up on any style during the summer months. While certain hair t...
Cut & Color Face Framing Techniques
With an abundance of cut, color, and styling trends in constant rotation, styles have never been more personalized than they are today. At the center of it a...
The Top Color Trends for Spring & Summer 2023
Spring has finally started to bloom and as we look forward to more sun this summer, we can also expect new hair color trends to unfold. This season, when pic...
The Faux-Out Delivers 90s Supermodel Hair
The latest #hairtok blowing up on TikTok saves you time, effort, and energy while creating a flawless “blowout.” Enter the Faux-Out, aka the #fakeblowout. Bl...
March 20 2023 / Wella Professionals
The Difference Between Wella Professionals Shinefinity and Color TouchThey’re both demi-permanent colors. However, Wella Professionals Shinefinity and Wella Professionals Color Touch are unique in their own ways. While they bot...
March 20 2023 / Redken
Want To Combat Hair Breakage? Strengthening Products Are The KeyUV Exposure, heat styling, hard water, and indoor heating — are just a couple of the everyday environmental factors that can lead to damaged hair. Everything...
March 20 2023 / Sam Villa Professional
Get The Look: The Perfectly Messy 90’s BunJust ask generation Alpha — everything 90s is back and better than ever with a modern twist. Upgrading the messy 90s bun, a staple in all our favorite romcom...
March 19 2023 / Redken
Gold Rose is the New Strawberry BlondeIn recent years, blondes have given up super-ashy shades in favor of warm finishes. Heading into 2023, we’ll see a wave of warm blonde trends around every co...
March 19 2023 / Wella Professionals
The Top Treatments to Banish FrizzFrizz can seriously impact your style. It can quickly ruin a blowout, cause your texture to become less defined, and strip your color of its vibrancy. While ...
March 18 2023 / Wella Professionals
Aughties Style Trends You’re About To See EverywhereThe aughts, the aughties, the noughties — no matter what you refer to them as the 2000’s were full of fun loving hair trends that have bridged the gap betwee...
March 18 2023 / Redken
How to Define Curls and Reduce FrizzFrizz and loss of curl definition can happen at any time — it can from be the weather, the humidity, excess heat styling, or even from over-cleansing your ha...
March 17 2023 / KEVIN.MURPHY
Tips to Upgrade Your Top KnotNo longer reserved just for washing your face, the top knot (much like the scrunchie) has easily transformed from a nighttime beauty routine to a daytime fan...
March 17 2023 / Sam Villa Professional
How To Cut Long Curtain FringeThere have been countless fringe trends rising in popularity over the past few seasons. Whether you’re transitioning from your go-to shape or trying bangs on...
