If 2024 was about high-gloss blondes and copper crushes, 2025 is shaping up to be the year of the "Down to Earth Brunette"—a soulful, grounded take on natural beauty that's rich in tone and effortlessly cool. Named by colorist and educator Diana Vivilecchia (aka @dvcolour), Down to Earth Brunette is less about transformation and more about enhancement. It honors the beauty you already have—with a fresh, dimensional update.
The Color: Rich, Rooted, Real
Picture this: deep chocolate hues, soft chestnut ribbons, espresso lowlights, and a high-gloss finish that looks expensive without trying. This trend leans into brunette’s full spectrum—from warm maple to cool mocha—with the kind of lived-in tone that looks as effortless as it is sophisticated.
Down to Earth Brunette isn’t about covering or concealing—it's about amplifying what’s already there. The tones are deep, multidimensional, and flattering on every skin tone, which makes it incredibly universal and wearable.
The Cut + Style: Effortless and Elevated
This look pairs best with a layered, air-sculpted cut—think soft face-framing, fluid movement, and a modern blowout that’s polished but never stiff. Hair is worn down and undone, tucked casually behind the ear, or styled with just a hint of bend. It’s about looking put together without trying too hard. (Think: model-off-duty in the streets of Milan.)
The Makeup: Minimal, Not Bare
In keeping with the grounded vibe, makeup is neutral, earthy, and skin-enhancing. Nude browns, soft taupes, and creamy textures reign supreme. Skin glows, brows are brushed up, and the overall feel is real, radiant, and refreshingly low-maintenance. This isn’t about skipping glam—it’s about redefining it.
Why It’s Trending Now
There’s a shift happening in beauty: a craving for authenticity, ease, and confidence that isn’t built on filters. Down to Earth Brunette taps into that perfectly. It’s low-maintenance, high-impact, and designed for real life—whether that’s a Zoom meeting, Sunday market stroll, or runway moment.
And unlike fleeting color trends, this one actually works with your grow-out. No aggressive lines, no drastic upkeep. Just pure, lush tone.
Recommended Products:
RŌZ Foundation Shampoo & Conditioner
Some of the links in this post are affiliate links. This means that Bangstyle will collect a small share of the sale from any purchase you make from the products we recommend.
