There's something undeniably iconic about '90s hair, and this summer, the look is coming back with some serious bounce. Enter the '90s Bob — a mix of the classic bob and the iconic supermodel blowout, paired together to create a look that takes on a rounded shape, full of volume.
What Is the '90s Bob?
Inspired by the voluminous styles worn by icons like Cindy Crawford, Jennifer Aniston, and Alicia Silverstone, the '90s Bob brings back the signature bounce and shine of the naughties. Unlike the sharper, angular bobs we've seen in recent years, this version takes a softer, fuller approach. It typically sits just past the chin, with rounded layers, feathered ends, and with or without face-framing bangs for a flattering shape.
Why It's Trending
Volume is officially back. As minimalism in hair slowly makes room for more expressive shapes, the '90s Bob creates a balance of polished and playful. It has enough structure to feel styled, but enough movement to look natural so it works brilliantly with today's best styling tools and products, meaning you can recreate the look at home with a bit of practice.
How to Style the '90s Blowout Bob
The 90s bob looks best when paired with a classic round brush blow-dry. To get the full effect:
Step 1:
Prep with a volumizing product like B&B Volumizing Mousse for heat protection and lift.
Our pick: Bumble and bumble. Thickening Full Form Soft Hair Mousse
Step 2:
Blow-dry using a round brush, or a blow-dry brush like the Dyson Airwrap curving ends inward and away from the face for body and flow.
Our pick: Ibiza Round Brush
Our pick: Dyson Airwrap
Step 3:
Add texture at the roots with a volume texturizer.
Our pick: Living Proof Full Dry Volume & Texture Spray
Step 4:
Finish with a flexible hold hairspray to lock in shape without sacrificing bounce.
Our pick: KEVIN.MURPHY SESSION.SPRAY FLEX
Want a sleeker finish? A lightweight shine serum can enhance softness without flattening the style.
Our pick: OUAI Hair Oil
Who This Look Is Best For
This bob is especially ideal for those with medium to thick hair that holds shape well. It suits oval, heart, and square face shapes and can be adjusted in length and layering to personalize the look. It’s also a great gateway style for anyone curious about bobs but not ready for a super-short cut.
