Welcome Home, Beauty.
We’re beauty obsessed—and we believe knowing more about beauty should help you feel more confident in making it your own.
Bangstyle is a destination for the trends, products, people and ideas shaping hair, nails, skincare and makeup. From emerging looks and expert techniques to ingredient-led beauty and the latest industry innovations, we share what is new, what is worth knowing and what might be right for you.
Our roots are in professional beauty, giving us a view that extends beyond the finished look. We explore the artistry behind a trend, the technology behind a product and the expert knowledge that can make beauty feel a little easier to understand.
Because beauty should not be about telling you what you need to change. It should give you the inspiration, information and confidence to decide what feels right for you.
Bangstyle was founded by Ashlee Levitch with a vision to create a home for beauty professionals, artists and inspiration. More than a decade later, it has grown from its professional hair roots into a beauty destination covering everything from salon trends and expert techniques to clean beauty, new launches and products worth discovering.
As Founder and CEO, Ashlee continues to lead the broader vision for Bangstyle. Jessie Gutierrez, Vice President, works closely with beauty brands to develop partnerships and campaigns that connect their stories with the Bangstyle audience. Editorial direction is led by Editor-in-Chief Lori Barsamian, a licensed cosmetologist with more than a decade of experience in beauty publishing and the professional salon industry.
Together, they lead a team of beauty enthusiasts working across content, partnerships, creative and digital—each helping to bring a different side of Bangstyle to life.
Across Bangstyle, you’ll find the latest beauty trends, expert advice, product discoveries, step-by-step tutorials and insight from the artists, educators and brands shaping the industry.
Some stories are independently created by Bangstyle Editors, while others draw on the expertise of beauty professionals or contributions from our brand partners.
Whether you are searching for your next haircut, trying to understand an ingredient or simply curious about what is coming next, Bangstyle is here to help you discover more—and make beauty your own.
Welcome home.