No. 1 salon color brand in the world* *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline
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HAIR
Nikki Lee on the No-Ammonia Permanent Color That Changed Her Salon Routine
We spoke with co-owner of Nine Zero One Salon and Wella Professionals Global ...
October 26, 2026 • 5 Min Read
HAIR
What Clients Want From Color—and How Pure Perfection Delivers with No Ammonia
Discover Wella Professionals Pure Perfection: no-ammonia permanent color with...
October 18, 2026 • 5 Min Read
HAIR
Blonde, Brunette or Copper? Explore the 0% Ammonia Pure Perfection Palette
From the No. 1 Salon Color Brand in the World¹, Pure Perfection is a fresh wa...
November 01, 2026 • 5 Min Read
HAIR
The Monochromatic Edit: Copper Glow and Espresso Brunette Set the Tone for AW26
The AW26 Monochromatic Edit is inspired by modern minimalism with Copper Glow...
November 02, 2026 • 5 Min Read
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No. 1 salon color brand in the world* *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline
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