Articles

If you take a peek at the latest trends on the runway, and the shift in street style, it all makes sense. Clients are looking for the best version of themselves. Smoother, straighter hair is still the number one most requested service in the salon¹, but the finish clients are looking for now is more wearable and more unique. In addition to being bespoke, they want hair that behaves better in humidity, takes less effort to style, and feels polished without losing body or movement. So if they’re looking for smoother hair that still feels natural—Wella Professionals SmoothFiller is the perfect balance.

Few services make the hair feel as refreshed as a hair color appointment. In the moment and days following, the tone always looks cleaner, shine is stronger, and the overall finish feels more polished. But keeping color looking that vibrant between salon appointments requires a bit of maintenance at home, which is where ULTIMATE COLOR steps in, unlocking color vibrancy for up to 10 weeks¹. Like using the right shampoo for colored hair to following a routine designed to help protect hair color, shine, and vibrancy.

Blonding services continue to be one of the most requested services in the salon, but the way it is being created has changed. Clients are looking for brighter results with softer grow-out, cleaner dimension, and placement that feels natural. This means a lightener needs to do more than just lift. It needs to create a clean foundation for everything that follows because when the lift is clear, toning is easier to control, neutralization is more balanced, and the final result is easier to refine - that's where BlondorPlex 9 Powder Lightener steps in.