Nikki Lee on the No-Ammonia Permanent Color That Changed Her Salon Routine
We spoke with co-owner of Nine Zero One Salon and Wella Professionals Global Ambassador, Nikki Lee about her first experience with Pure Perfection, the results that keep her reaching for it, and what stylists should know before trying it.
Blonde, Brunette or Copper? Explore the 0% Ammonia Pure Perfection Palette
From the No. 1 Salon Color Brand in the World¹, Pure Perfection is a fresh way to approach the blonde, brunette or copper you want to wear next.
What Clients Want From Color—and How Pure Perfection Delivers with No Ammonia
Discover Wella Professionals Pure Perfection: no-ammonia permanent color with up to 100% grey coverage, true-to-tone results and easier rinsing.