Feeling Frustrated With Your Demi? This Is the Switch of the Season
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
Wella Professionals Updates Koleston Perfect Pricing—What It Means for Your Salon
New Updates To Wella Professionals Koleston Perfect Pricing
Now available at $9.95 per tube when purchasing six or more—exclusively at CosmoProf.
Wella Professionals is introducing a new pricing structure for Koleston Perfect permanent hair color, available exclusively at CosmoProf, in stores and online. When stylists purchase six or more tubes, Koleston Perfect will now be offered at $9.95 per tube¹. It’s a practical update designed to support salons in a meaningful way, without changing the product you rely on behind the chair.
How SmoothFiller Stands Out in the Salon
Smoothing is getting smarter, and clients can feel the difference. Clients are looking for results that feel as good as they look: smoother hair, reduced frizz, and easier styling that lasts up to 3 months, with a finish that keeps natural movement and fades without visible regrowth. They also want the service experience to feel streamlined and comfortable, with modern details like carefully chosen ingredients, a low-fume experience, and no post-service restrictions.
That’s exactly where Wella Professionals SmoothFiller comes in—an under-2-hour in-salon service that fits seamlessly into schedules, including same-day color services, so clients can wash their hair, work out, swim, or tie it up the same day.