Individuality Is Center Stage at Ulla Johnson AW26
Wella Professionals partners with Ulla Johnson for AW26 New York Fashion Week, where lead hairstylist Diego da Silva creates individualized runway hair looks using Ultimate Repair, EIMI Ocean Spritz, and Ultimate Smooth Miracle Oil—spotlighting healthy shine, natural texture, and modern pulled-back styles set to trend.
Introducing SmoothFiller: The Smart, Demi-Permanent Service for Up to 3 Months of Smoothness
Imagine being able to offer clients smoother, more manageable hair that feels effortless—no matter the forecast. Now it’s possible with Wella Professionals SmoothFiller.
Hair texture has always been—and continues to be—a top concern for most clients. Everyone wants smooth, polished hair without the extra effort. They’re looking for solutions that help them style faster, enjoy sleekness longer, and keep finished looks touchable even when the humidity hits. That’s where NEW Wella Professionals SmoothFiller steps in.
Feeling Frustrated With Your Demi? This Is the Switch of the Season
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.