Articles

Looking back to help propel forward, Wella Professionals is proud to celebrate 75 years of innovation and excellence in the United States, marking a legacy built on product development, color, innovation and a connection with salon professional community. With more than 140 years as a global leader in haircare, Wella has consistently introduced innovations that have set the standard for the professional beauty industry—a spirit that remains just as strong today.

With a packed schedule, the last thing you want is to stress over your hair care routine. Whether you're balancing work, social plans, or simply making time for yourself—your hair care routine shouldn’t slow you down. Among other reasons—which we’ll get to below—that’s exactly why Wella Professionals ULTIMATE REPAIR Night Serum is the perfect addition to your regimen—giving you stronger, healthier-looking hair while you sleep, so you can spend your days doing what you love.

When it comes to achieving healthy, polished hair, one-size-fits-all solutions don’t always work for your hair type. Each individual has unique needs, whether it's damage repair, frizz control, or long-lasting nourishment. And with two powerful collections from Wella Professionals—ULTIMATE REPAIR and ULTIMATE SMOOTH—you can customize your care to find a regimen that’s just right for you.

This guide breaks down the key differences so you can build the perfect hair care routine tailored to your needs—whether you’re focused on repairing damage or achieving sleek, frizz-free strands, or both.