
The Best Ways To Enhance Your Natural Texture
This year, trends focus on humble hair color, finding cuts that work for our hair types, and the best ways to wear our natural hair texture. Whether you’re looking to switch up your shade or find a new silhouette, we’re detailing some of the top tips to get you there by enhancing your natural texture. If you're looking for even more expert techniques, check out the latest Wella Education has to offer with its Curl Certification Program consisting of virtual and in-person seminars that explore all things curls.

The Difference Between Balayage & Foilyage?
Balayage has become such a well-known service many clients know to ask for it by name. However, just like any hair trend, there’s bound to be something new and shiny to ask for. Case in point: foilyage. Read on to learn the differences between the two and how Wella Professionals Shinefinity can easily be paired with each.

2023's Top Blonde Hair Color Trends
Transitioning from a season of icy cool tones and next-level lift, we’re seeing a trend toward warm, lived-in blonde shades. Still just as glamorous as their predecessors, as spring begins to bloom and summer is in sight, we’ll see a brand new host of blonde hair trends come to light. Curious which shade to pick? We’re highlighting the best blonde tones of the season, plus our top tips to achieve them.