The sleek, ultra shiny, perfectly glazed glass skin trend has made its way into hair and this season we’re seeing a merging of trends with the debut of the Golden Glass Hair Trend. Much more than just a finishing touch, achieving Golden Glass Hair is all about the layering—specifically with Illumina Color, Shinefinity, and ULTIMATE SMOOTH Miracle Oil Serum. Proving that, with the right steps to great healthy, shiny radiant hair—the future of glass hair is golden.
The Inspiration Behind Golden Glass Hair
Inspired by the dewy skincare trend, the glass hair movement is leading the way for healthy-looking hair. In 2025, the trend is all about layers—hydration, color, gloss, and a glass-like finish that’s effortlessly shiny.
What Is Golden Glass Hair?
Much like glass skin, Golden Glass Hair is achieved by layering to create a healthy and radiant finish. The goal is warm, sun-kissed tones and super-smooth strands that reflect light from every angle.
Why It’s Trending Now
From the runways to red carpets, glass hair is taking center stage because of it’s focus on hair health and a lush, effortless finish. Because in 2025, clients aren’t just looking for color—they want shine, smoothness, and frizz control. In fact, the smoothness benefit is growing twice as fast as the hair care category average, making this one of the most popular salon services of the year.
The Golden Glass Hair Color Palette: SS25 Forecast
The season’s color trends are warming up with plenty of golden hues and warmth. This translates as sunkissed blonde, rich golden browns, and sunny brights to create a pop of color that enhances your individual personality.
To create the Golden Glass Hair Color Trend, Wella Professionals is expanding the beloved Illumina Color palette with three new shades:
- 10/34
- 7/53
- 10/53
These shades deliver 100% natural-looking color results and up to 100% grey coverage, giving stylists the creativity to enhance warm, illuminated finishes.
Creating Irresistible Silky Shine in Just 3 Easy Steps
It’s all in the layering.
Step 1. Base Layer – ILLUMINA COLOR
This first step is the core shade—the foundation of the finished result. And Golden Glass Hair begins with an illuminated finish thanks to Illumina Color (or Blondor for lightening if needed) to create a soft, dimensional base tone. Shades like 10/34, 10/53, or 7/53 are ideal for building a warm, reflective tone.
Step 2. Top Glaze Layer – SHINEFINITY
Next, apply a Shinefinity Zero Lift Glaze to add a translucent veil of shine while perfecting tone. With a zero lift, zero damage formula and results with up to 250% shinier hair¹, up to 50% smoother hair² and up to 50% softer hair², this step is ideal as a service upgrade to enhance shine and color longevity, and effortlessly increase revenue.
¹ versus untreated bleached hair ² Instrumental testing vs. our regular demi
Step 3. Finish Layer – ULTIMATE SMOOTH Miracle Oil Serum
To lock in that glass-like shine, finish with Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum. This product is lightweight, powerful and ideal for anyone with dull, dry, and frizzy hair looking for lasting shine and smoothness. Infused with squalane and omega-9, this serum smooths the cuticle, fights frizz, and creates a reflective finish that lasts.
Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum ($25.00)
Why You’ll Love ULTIMATE SMOOTH Miracle Oil Serum:
With instant results that provide nourishment in just 30 seconds and smoothness that lasts up to 3 days,² alongside 96 hours of frizz control³ for up to 85% smoother hair⁴ and UV & heat protection up to 230°C/450°F, it creates a shiny, silky finish and is lightweight enough that it wont weigh down fine hair.
¹Less product needed Vs. other Wella Professionals oils² If unwashed for 3 days Vs. untreated ³ When using Miracle Oil Serum ⁴Vs. untreated
Pro Tips for Creating the Golden Glass Hair Look
- Prep properly: Ensure hair is healthy and hydrated before color. This can be done in the salon with a clarifying and supported at home with a smoothing wash like ULTIMATE SMOOTH Shampoo and Conditioner.
- Glaze every time: Shinefinity makes it easy to add shine and tone without damage, and is the ideal add on service to include at every appointment—even if it’s just a blow-dry.
- Seal the deal: ULTIMATE SMOOTH Miracle Oil Serum not only locks in shine—it acts as a UV shield and thermal protector as well.
- Offer it to everyone: Glass hair isn’t just a trend—it’s an upgraded service that clients will love. Making it an ideal premium add-on to any service.
