Articles

Sleek, shiny hair is one trend that never goes out of style. But achieving that glassy, frizz-free finish takes more than just styling—it starts with your hair health. That’s because the key to hair that looks effortlessly smooth and glossy isn’t just about taming flyaways— it’s about strengthening and nourishing your strands from the inside out. That’s where the new Wella Professionals ULTIMATE SMOOTH regimen comes in — featuring ULTIMATE SMOOTH Shampoo, ULTIMATE SMOOTH Conditioner, ULTIMATE SMOOTH Intense Mask and ULTIMATE SMOOTH Miracle Oil Serum—that provides nourishment in 30 seconds and smoothness that lasts up to 3 days¹ with 2x less frizz when using the full regimen².

Whether it's a blow dry, a cut or a color application, every stylist knows that in the salon your time is one of your most valuable resources. For this reason, any product, tool or technique that cuts down on time spent behind the chair is indispensable. This is exactly where Wella Professionals Koleston Xpress steps in. Optimizing your time without ever sacrificing quality, Koleston Xpress delivers up to 100% grey coverage in just 10 minutes. And with five brand-new shades, the inclusion of Metal Purifier Technology and Control X Technology — Koleston Xpress is proving even more powerful this season. 

This spring, standing out means being unequivocally yourself—and what better way to express your individuality than through a personalized regimen. Gone are the days of one-size-fits-all hair color trends and care. Now, the most sought-after looks are those tailored specifically to the individual, offering unique shades, seamless blends, and customized care. 

With advanced formulas and expert techniques, personalized color is making signature styles more attainable than ever. Whether you're looking to expand your service offerings or a offer a fresh, bespoke look, Wella Professionals has the solutions to ensure boundless creativity from color to care.