Articles

If you’re looking for a way to add depth and dimension to your clients' hair, a color melt might just be the technique. This method blends a variety of shades together to create a seamless transition from dark to light, giving the hair a natural, sun-kissed effect. The best part? It’s the perfect way to combine multiple tones and create a vibrant, personalized look, without any harsh lines or demarcation. And speaking of lines of demarcation and vibrant color — Wella Professionals Color Touch makes the perfect accompaniment for any Color Melt because of it’s ability to nix lines of demarcation while delivering unwavering vibrancy and shine. Find out why these two make the perfect pair for your next color melt.

Whether you've already seen it and absolutely loved it or seeing it soon, Wicked  has finally hit the big screen, and fans everywhere are spellbound with adoration. In addition to being excited for the new film, hair enthusiasts everywhere are celebrating the spell-bonding hair regimen made possible by Wella Professionals ULTIMATE REPAIR. Follow along to see just how ULTIMATE REPAIR was put to work for this already beloved film. 

The new year is nearly upon us and as the clock ticks closer to midnight, it’s not just the calendar that should be ready for a fresh start. Sure, New Year’s resolutions can feel overwhelming, but there’s one area where “new year, new you” is a luxurious indulgence and that’s with your hair. Whether you’ve been dreaming of a bold new color, the perfect cut, or just want to give your hair the love they deserve, starting a fresh beauty regimen this season is the best way to start everything off fresh. From the best hair treatments to color trends and our favorite self-care regimens, these are the top picks to find a style and haircare regimen that suits you. So schedule your salon appointments or clear your schedule for a Netflix + haircare night.