A bold new chapter has begun at KEVIN.MURPHY.

The brand has officially appointed Eugene Souleiman—one of the most influential and imaginative hair artists of our time—as its first-ever Global Professional Ambassador, marking a defining partnership set to shape the next era of the brand’s creative direction.

Announced in Brisbane on November 18, 2025, the collaboration signals a powerful alignment between two visionary forces whose impact on fashion and beauty continues to ripple across runways, magazines, and culture at large.

A Visionary Joins the KEVIN.MURPHY Universe

 

 

Eugene Souleiman’s career reads like a map of modern fashion history. With iconic runway work for Maison Margiela, Prada, Chanel, Alexander McQueen, Yohji Yamamoto, Hermès, and more—and collaborations with creative legends including Björk, Tilda Swinton, Miley Cyrus, and Lady Gaga—he has spent decades redefining what is possible in hair.

His signature approach blends curiosity, intention, and fearless creativity. It’s this shared ethos that makes the partnership with KEVIN.MURPHY feel not just natural, but inevitable.

“Eugene has a rare ability to transform thought into shape, emotion into texture, and concept into something undeniably human,” says founder Kevin Murphy. “His work has influenced not just trends, but the way the industry thinks about hair. Bringing him into KEVIN.MURPHY is not just a collaboration, it is a commitment to elevating the craft at every level.”

 

A Partnership Rooted in Integrity and Creative Freedom

For Eugene, KEVIN.MURPHY represents alignment—creatively and culturally.

 

“What drew me to KEVIN.MURPHY is its integrity, a brand rooted in creativity with a genuine respect for the people who shape it,” he says. “There is freedom here… freedom to experiment, to question, to create work that has both purpose and imagination. I’m excited to help build what comes next.”

His appointment arrives on the heels of Evie Bear’s elevation to Chief Creative Officer, marking the first time the brand has brought multiple global creative leaders together to guide its artistic vision.

“Eugene embodies the kind of fearless artistry that has always inspired this brand,” says Bear. “With Eugene and Kevin aligned, we are entering a moment of true creative acceleration—one that will define the next era of KEVIN.MURPHY.”

 

What’s Ahead: A Year of Innovation on Runways and Beyond

 

 

Over the next twelve months, Eugene will collaborate across runway partnerships, professional education, and global creative initiatives, deepening KEVIN.MURPHY’s connection to the fashion world while expanding its influence within the professional hairdressing community.

This isn’t just an appointment—it’s a creative ignition point. With Kevin Murphy and Eugene Souleiman unified under a shared vision, KEVIN.MURPHY enters a more expressive, more daring, and more future-focused chapter.

This is only the beginning.