KEVIN.MURPHY has just announced a strategic expansion of its professional footprint through a new partnership with SalonCentric, increasing access for stylists across North America.
In March, all KEVIN.MURPHY products will be available in all SalonCentric, SalonCentric Franchise, and State|RDA stores throughout the U.S., as well as online at SalonCentric.com.
Built alongside its stylist community for more than two decades, KEVIN.MURPHY continues to evolve in step with the industry. As independent salons grow and purchasing and education needs shift, stylists are seeking broader access, deeper education, and stronger connection to the brands they trust. This expansion directly responds to those needs.
Through the partnership with SalonCentric, U.S. stylists can now access more than 200 KEVIN.MURPHY SKUs nationwide, creating a more seamless path to product, education, and professional support.
“We want stylists to feel connected to the brand wherever they are,” said CEO Peter McDonald. “This is about removing barriers and giving stylists more space to create. When access feels effortless, inspiration naturally follows.”
Designed as a growth engine for the KEVIN.MURPHY ecosystem, the move strengthens brand visibility while creating new opportunities for stylists to discover the brand, experience its professional performance, and engage with its creative culture. Distributor relationships remain central to the strategy, with the partnership expected to increase awareness, accelerate education engagement, and support stronger salon connections across territories.
Stylists can expect expanded access through physical retail locations and digital channels, greater availability of education and technical training, and a growing professional network rooted in community and shared creative values.
Founder Kevin Murphy emphasized the brand’s long-standing commitment to the stylist community, noting that expanding reach allows for deeper connection, increased creativity, and continued shared progress across the industry.
From SalonCentric’s perspective, the partnership reflects a shared mission to support and inspire beauty professionals through innovation and education. Vanessa Dusold, VP of Partner Brand Merchandising, highlighted KEVIN.MURPHY’s high-performance formulas and education-driven approach as a natural fit for SalonCentric’s professional community.
Over the coming months, KEVIN.MURPHY will introduce expanded education, new digital experiences, and retail tools designed to support both artistry and business success—bringing salon-born performance to more stylists, in more places than ever before.