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The ‘90s called—it wants the lob back. Just kidding! It looks like the long bob, aka the “lob,” is officially back in action after a short-term hiatus in 2019. And it seems the iconic cut has inspired nearly every A-lister under the sun to ditch her signature extensions and opt for the mid-length style. But, unlike 2017’s beachy, undone lob, this season’s cut is all about adding a bit of ‘90s flair. Think: smooth, blunt ends with mega-watt shine. Check out the top lobs that we’re loving at the moment. 



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Leave it to the “mommy mogul” to inspire all of us to run, not walk, to our salon in hopes to mirroring her gorgeous new cut. For the Baby2Baby Gala, Alba enlisted the help of celebrity stylist Jesus Guerrero to chop off her lengthy locks. The result? A stunning, shoulder-skimming lob that perfectly captures Alba’s effortlessly sophisticated style. 



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Jennifer Lopez is another bombshell hopping on the lob bandwagon. Though the superstar has been yo-yoing between lengths over the past few months, she keeps returning to the mid-length style. And it works! The queen of versatility herself also continues to show off just how versatile the cut can be, whether she’s rocking a smooth blowout or more casual waves. 



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Miss Universe-turned-model/influencer Olivia Culpo is also one to experiment with lengths, but it seems she’s been allowing her signature bob to grow out a bit. The stunner recently debuted a chic chocolate brown lob featuring a deep side part and flipped-out ends, a style we predict will soon become a top request in 2020. 



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Who says the lob has to be boring? Of course Kim Kardashian West, with the help of A-list stylist Chris Appleton, found a way to spice up the shoulder-length cut with a flirty half-updo. A hybrid of Ariana Grande’s signature high ponytail and the bouncy ‘90s bob, this playful style is an easy way to keep your hair out of your face—and your cheekbones looking snatched! 



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The “Lose You to Love Me” singer is in the midst of an inner transformation with a fresh style to show for it. At the 2019 American Music Awards, Gomez debuted a sleek chocolate brown lob affixed with mega-watt volume. To achieve similar results, apply a volumizing mousse to damp strands prior to blow-drying and use your round brush to gently curl the ends inward. 



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What says ‘90s hair more than flipped-out ends and a side part? Actress Priyanka Chopra gave us a flirty throwback feel with her latest mid-length chop and we’re here for it! The modern take on the retro style reads equal parts sophisticated and playful, making it the perfect cut to transition from winter to spring.