Blonde has never been more in demand. From soft Scandi Lights to high-impact Power Rose or LA Lights transformations, clients are asking for brightness with less breakage and refined, ultra-clean results. To deliver this, you need a product that lifts without compromise for a clear result—this is where Blondorplex 9, the number one salon lightener in the world¹, stands out to deliver the best blonde yet.
48% of US female clients are requesting blonde in the salon, with blonde services being an easily profitable service in the salon.² Since 1933, Blondor has been the benchmark in lightening and has grown to be trusted by stylists globally as an award-winning favorite, building its reputation on controlled, reliable results for all hair types, starting levels and textures. Continuing that trend, Blondor has taken another important step forward with upgrades to the formula to deliver unbeatable clean lift³ and up to 97% less breakage⁴.
What You’ll Love About BlondorPlex 9
Built-In Metal Purifier
Metals in the hair fibre can lead to inconsistent lift by interfering with the performance of the lightening process, usually leading to compromised clarity. The new BlondorPlex 9 addresses exactly this with their newly formulated product with built-in metal purifiers. It captures metals within the hair fibre, allowing the lightener can give the clearest lift of Blondor ever. The outcome is what stylists notice immediately: a cleaner lift, brighter underlying pigment and a clearer foundation for toning. This clarity supports every blonde service, from highlighting to freehand techniques and on and off-scalp services.
Plex Technology
BlondorPlex 9 continues to integrate Plex technology directly into the lightener. During lightening, amino-acid bonds within the hair are broken, causing damage. Plex Technology helps to rebuild these bonds following the process, for up to 97% less breakage² when used with BlondorPlex N°2.
BlondorPlex N°2 works as an express post-lightening treatment, strengthening bonds and helping to rebalance pH in just two minutes. Additionally, it helps deeply strengthen and visibly repair the hair after lightening and neutralizes lightening actives, allowing colorists to quickly move into toning without additional steps. The results is a lift that looks cleaner and clearer with hair that feels stronger, hydrated, and soft.
Vegan Formulation + 9 Levels of Clear Lift
BlondorPlex 9 is a vegan formula, making it a considered choice for conscious clients who care about what goes into their hair, without compromising on performance. Its creamy consistency is ideal for all kinds of services to deliver controlled, precise applications and is designed to support multiple techniques from precision highlighting to freehand lightening.
For many stylists, that balance between lift and condition is exactly why it has become essential. As Zach Mesquit, Wella Professionals US Brand Ambassador, explains, “BlondorPlex is my hero lightener for all my techniques, where I need more lift and to maintain the hair condition.”
As Wella Professionals' most advanced lightener for maximum lift, you can expect up to 9 levels of clear, controlled blonde on all hair types and textures. Simply mix with Welloxon Perfect, apply, and develop for up to 50 minutes until the desired lightening is achieved.
Designed for Today’s Salons
Blondor has always been positioned as the expert lightening range—supporting everything from precision foiling to balayage, corrective services and full head transformations. Over the years, Wella Professionals has continued to refine the formula to keep up with the way stylists work today. And this latest upgrade is about giving even more control where it matters most. By achieving a clean lift, toning becomes easier to manage, neutralization feels more balanced and the final result is simply easier to achieve Plus, with unbeatable clean lift¹ & up to 97% less breakage, BlondorPlex 9 is a revolution in lightening.
For stylists creating Scandi Lights with the perfect icy beige finish, pushing Platinum further, or layering rose tones for a modern blush finish, clarity at the lift stage makes a big difference in the finished look. By achieving more clarity when lifting, toning becomes easier to manage, neutralization feels more balanced, and the final result is simply easier to achieve.
And in the salon where blonde services remain the most requested—and often the most premium—it helps you deliver the kind of blonde your clients will come back for.
The Blondor Lightening Superheroes
Blondor has earned its reputation as the lightening superhero in salons for a reason. It’s the range many stylists reach for when they need a lift they can rely on.
Whether you’re reaching for Multi Blonde for controlled, reliable lift, Soft Blonde Cream for more delicate scalp work, Freelights for freehand precision, or Magma when you want lift and tone in one step, the range is built to support every blonde service behind the chair. And when it’s time to refine, BlondorPlex Crème Toners finish the service in just five minutes.
Together, the range gives you flexibility across the full blonde spectrum—from soft, dimensional beige to ultra-clean platinum and creative rose or blush tones.
¹ Based on Wella Master Brand USD sales on the 2024 Salon Hair Care Study for the hair coloring products category published by Kline.
² Source: Consumer H&P 2022. SALON Services used at least once in 3 months/Look/ Result desired to achieve. Kantar UK – June’2024. Q. Last time you had your hair coloured by a hairdresser, which colour service did they use?/ Kantar US, UK, DE –color applied – salon colorers. PRO H&P 2022/ UK Blonding services – 2021 – HD.
³ Instrumental test vs. leading global competitors.
⁴ BlondorPlex 9 + BlondorPlex n°2, vs. BlondorPlex 9 alone