KEVIN.MURPHY announces revolutionary new COLOR.ME by KEVIN.MURPHY, the brand’s first hair colour range for salons, stylists, and their clients. COLOR.ME by KEVIN.MURPHY is born from stylist and founder Kevin Murphy’s vision to fuse styling with fashion and hair colour. A compact colour line, COLOR.ME delivers high-performance, natural-looking results with optimum colour functionality. In keeping with the brand’s heritage, COLOR.ME also features gentle, natural ingredients to moisturise and rejuvenate hair while imparting shine. Allowing colourists both creativity and control, the line’s formulas are streamlined with clean, easy-to-navigate packaging – offering colourists the ability to quickly identify shade families.

COLOR.ME by KEVIN.MURPHY launches with 74 honey-based, versatile, multi-tonal shades. Colourists have the ability to mix shades and create custom colours that are semi, demi or permanent based on client needs. Colours in the compact line offer natural looking results, full grey coverage, and up to four levels of lift.

“I am thrilled to launch COLOR.ME by KEVIN.MURPHY,” states Murphy. “The compact, flexible line offers unbelievable results with natural looking colour, multi-tonal effects and a glossy finish.”

“As with everything produced by KEVIN.MURPHY, performance and ingredients are of the upmost importance,” explains Murphy. “When developing COLOR.ME by KEVIN.MURPHY, we looked at the colouring process as a treatment for the hair. The colours in our line are PPD-free, ammonia-free and full of naturally-derived ingredients including Shea Butter, honey and pomegranate.”

The carefully formulated colours feature a three-step technology

• Molecular Couple Guarantee means an exact counting method is used to guarantee that all colouring molecules form secure bonds, lessening skin irritations and/or allergic reactions

• Oxidation Delay Function helps delay the oxidation process when the CREAM.ACTIVATOR is added to the COLOR.ME by KEVIN.MURPHY shade, allowing an even and precise application and colour coverage

• Special Micro Pigments means that extremely small colour pigments are deposited onto the hair, which penetrate deep into the hair shaft for shinier, healthier looking hair

COLOR.ME by KEVIN.MURPHY features five variations of CREAM.ACTIVATOR, two variations of a POWDER.LIGHTENER that support the neutralisation of yellow effects whilst providing clear blonde results (ideal for highlights), and a CREAM.LIGHTENER for an alternative to the powder formula. POWDER.LIGHTENER is offered in an ammonia-free formula with six levels of lift, or in a standard formula with seven levels of lift. The CREAM.LIGHTENER offers seven levels of lift. COLOR.ME by KEVIN.MURPHY will be available in select salons beginning May 2015.

Price for colour will range depending on salon and treatment. For more information about COLOR.ME by KEVIN.MURPHY, visit Follow COLOR.ME by KEVIN.MURPHY @ColorMebyKM on Facebook, Instagram, Twitter, Pinterest and Stalk COLOR.ME on Bangstyle!