Color techniques have grown immensely over the years and Redken has been at the helm of almost all of these creations. Giving stylists the ability to transform their guests with advanced technique or the perfect shade has allowed the concept of “color” to be uniquely outside-the-box. The love for color is exactly why Redken is so excited to announce renowned colorist Johnny Ramirez as a new brand ambassador.
The Los Angeles-based colorist is widely recognized as the creator of “Lived In Color”, his signature technique to create natural, sun-kissed haircolor inspired by his California upbringing. Ramirez has perfected the natural gradiation of softly composed highlights and color corrections sought after by colorists and clients alike.
Originally from East Los Angeles, Ramirez’s technique and passion has allowed him to quickly become one of the most in-demand colorists in the country. Working in Beverly Hills since 2006 and co-owner of Ramirez | Tran Salon since 2013, Ramirez also travels regularly between New York, San Francisco, Miami and Mexico to keep up with his growing client base and to expand his Lived-in Color education via Box No.216 | The Academy.
Of his new brand partnership, Ramirez says, “Redken has been a part of my Lived-in Color story since day one and it has always been a dream of mine to work with this brand. The products and colors have continuously helped establish my aesthetic and craft, while also bringing my vision to life. Because of how accurate Redken colors are to hair, I can easily match with my clients’ skin tones and eye colors to produce California beach kissed highlights that can take 5+ years off my clients. I look forward to this collaboration, telling my story, and producing effortless Lived-in Color together."