Men’s hair has officially entered its interesting era.
For a while, the conversation was dominated by fades, tapers, clean crops, and increasingly elaborate versions of the perfectly groomed short haircut. But 2026 has been moving in a different direction. Hair is getting longer, softer, curlier, and noticeably less interested in looking freshly sculpted.
And if you want a preview of where men’s hair is heading, look no further than Prime Video’s Off Campus.
The hockey romance may be about college athletes falling in love, but its hair department has quietly become one of the show's biggest cultural exports. The cast's flows, curls, middle parts, and slightly undone textures have been dissected almost as enthusiastically as the plot. Teen Vogue even had professional hockey player Luke Evangelista rate the show's hockey hair, with Belmont Cameli's Garrett Graham earning a respectable 3.5 out of 5.
Now, with Cameli becoming the new face of TRESemmé and starring in the brand's Bouncy Curls campaign, that hair conversation is getting an even bigger platform.
In other words: men's hair is not just getting longer. It is getting styled around texture.
The Off Campus Effect
It is hard to talk about the current men's hair mood without talking about Off Campus.
The show's hockey players have helped bring back a very specific kind of hair that feels distinctly different from the ultra-controlled cuts of the past few years. Garrett's curly brown hair, John Logan's longer shape, and Dean Di Laurentis's blonde flow all play with length around the ears and nape, movement through the top, and enough texture to make the hair feel lived in.
The effect is less “barbershop-perfect” and more “just came off the ice looking unfairly good.”
That distinction matters. The appeal of these styles is not that they look completely effortless. It is that they look like the person wearing them has not spent the last 45 minutes engineering every strand.
The Return of the Flow
The hockey flow is having a very real comeback, and Off Campus is giving the style a whole new audience.
Traditionally associated with hockey players, the flow is defined by longer hair that moves around the ears and falls toward the nape. It is designed to work with movement, which is part of why it has such an appealing looseness.
On Off Campus, the look gets a more polished, romantic treatment. Garrett's curls are swept back in some scenes, while his post-hockey hair reveals more of the middle part and fringe. Dean's blonde version takes the idea in an even more exaggerated direction, with shorter pieces around the front and noticeably longer hair at the back.
The result is essentially the anti-fade. Instead of taking everything off the sides and back, the haircut lets those areas become part of the silhouette.
And suddenly, a little extra hair around the neck feels very attractive.
Curls Are Getting Their Leading-Man Moment
The biggest shift may be happening with curls.
Belmont Cameli's curls became one of the most recognizable parts of his Garrett Graham character almost immediately after Off Campus premiered. Allure noted that the show's hair and makeup team intentionally kept the men's grooming relatively simple and authentic to their college-athlete characters, while Cameli himself has talked about preferring a fast, low-maintenance routine.
That is exactly what makes the look so appealing.
The curls are defined, but they do not look overly sculpted. There is volume. There is movement. There are individual curls doing their own thing. It feels healthy and groomed without looking as though every curl has been manually placed.
And now the look has gone from fictional hockey captain to actual beauty campaign. In July, TRESemmé named Cameli the face of its Hot Curl Summer campaign, specifically building the campaign around the internet's obsession with his signature curls and the brand's expanded Bouncy Curls Collection.
That is a pretty significant beauty-industry signal. When the haircut becomes the campaign, the trend has officially left the fandom.
The Middle Part Is Not Going Anywhere
The middle part has also become an important piece of the current men's hair equation.
But this is not the ultra-flat, perfectly symmetrical middle part that requires a comb and a prayer. The current version has volume and movement, often with longer pieces falling around the face.
On curly or wavy hair, the effect is especially good because the texture prevents the part from looking too rigid. On straight hair, adding some bend or volume through the lengths can give it that same relaxed quality.
The important thing is to let the part be a little imperfect. The appeal is not mathematical symmetry. It is that slightly undone shape that makes the hair look as though it naturally falls that way.
Longer Hair Is Replacing the Need to Look “Done”
The bigger men's hair trend underneath all of this is length.
Not necessarily shoulder-length hair. Not necessarily a dramatic transformation. Just more hair than we've been seeing for a while.
Longer layers give straight, wavy, and curly hair more opportunities to move. They also make it easier to create different looks without needing to completely restyle the haircut every morning.
This is particularly noticeable with the new generation of men's cuts that sit somewhere between a classic medium-length cut, a shag, and a flow. The sides are not aggressively disconnected. The back is allowed to grow. The top has enough length to fall naturally instead of being forced into place.
It is a haircut that improves when it gets a little messy.
Texture Is the New Styling Flex
Perhaps the biggest difference between this wave of men's hair and previous trends is the attitude toward texture.
Hair does not have to be straightened into submission or slicked into perfect shape. Waves can wave. Curls can curl. Thick hair can look thick.
That does not mean giving up styling altogether. It means choosing products that support the hair's natural movement rather than disguising it.
Cameli's TRESemmé partnership is telling here because the campaign is built around a simple, lightweight curl routine rather than an elaborate grooming ritual. Cameli himself has emphasized that he does not want a high-maintenance approach to his hair.
That low-effort mentality is becoming part of the look.
The “I Just Have Good Hair” Haircut
There is a reason these styles are resonating beyond Off Campus fans.
They create the illusion of effortlessness without actually requiring you to have genetically perfect hair. The right cut does a lot of the work. Layers create movement. Length creates shape. Texture provides dimension.
And because the current trend is not about immaculate precision, a little frizz or an imperfect curl does not necessarily ruin the look. Sometimes it improves it.
That is a pretty major departure from the men's grooming aesthetic that dominated social media for years, where a haircut was expected to look freshly styled from every possible angle.
Now, the better compliment might be that it looks like you did nothing.
What to Ask for at the Barber or Salon
If you want the Off Campus-inspired look, do not simply ask for “the Garrett haircut.”
Instead, bring a reference photo and explain that you want to keep length through the top, sides, and back while maintaining movement around the face. Ask for layers that work with your natural texture rather than removing bulk indiscriminately.
If you have curls, make sure your stylist understands that the haircut needs to be shaped around your curl pattern. If your hair is straight, you may want more deliberate layering to create some of the movement that comes naturally to curly hair.
And if you are growing out a shorter cut, resist the urge to panic during the awkward stage. This particular trend is built around hair having somewhere to go.
Men’s Hair Is Getting More Interesting
The most exciting thing about the current men's hair movement is that it is not really one haircut.
It is a shift toward individuality. Curls are being celebrated instead of controlled. Longer hair is becoming desirable again. The flow has moved from hockey locker rooms into mainstream beauty culture. Middle parts are softer. Layers are more visible. And the overall finish is less polished in that very deliberate way that somehow takes more thought than looking polished.
Off Campus may have started the conversation, but Belmont Cameli's rise from breakout actor to TRESemmé curl ambassador suggests this is bigger than one show.
The new men's hair ideal is not perfectly groomed. It is good hair, with a little personality. And preferably, a little movement when you walk away.
