B4ca1a09033dd8c3d665 redken 2023 acidic color gloss social 2000x2000 launch full family 3

It's your time to shine! In-salon gloss treatments have always been the #1 way to add shine to your hair, but now there’s an innovative at-home option to extend your color vibrancy, add shine, and protect your haircolor. From permanent shades to toners and glosses, if you’re looking for a way not just to protect your color but enhance it, Redken Acidic Color Gloss is the answer to Ignite Your Inner Shine.

Introducing New Redken Acidic Color Gloss

Created by the #1 professional color brand in the US, Redken’s new Acidic Color Gloss is a salon-grade at-home glossing range consisting of Redken Acidic Color Gloss Sulfate Free Shampoo, Conditioner, Activated Glass Gloss Treatment, and Heat Protection Treatment to extend your haircolor and deliver extraordinary shine. With this system you can enjoy glass-like shine for 3 days,* color vibrancy for up to 32 washes,** and an intense molecular-level shine for +76% shiner hair.***

How It Works

Over time, all types of hair color — permanent, toners, or glosses — can lose their vibrancy. That’s because everything from hard water to heat and environmental damage can cause color to fade. New Acidic Color Gloss adds intense conditioning while sealing the cuticle to lock in shine and haircolor. In addition to extending color longevity, the range includes a patent-pending Activated Glass Gloss Treatment, to deliver glass-like shine for 3 days*.

 

How To Apply

Consistency is key for any hair care regimen. For best results, use the Acidic Color Gloss system 1-2 times a week.

  • Step 1: Apply Acidic Bonding Concentrate Shampoo and then rinse.
  • Step 2: After the hair is cleansed, apply the Activated Glass Gloss Treatment and leave for 5 minutes. *DO NOT RINSE this step.
  • Step 3: Layer the Acidic Bonding Concentrate Conditioner and leave this on your hair for 1-2 minutes and then rinse.
  • Step 4: On damp hair, apply the leave-in Heat Protection Treatment and then style your hair as you normally would.

 

What The Pros Are Saying

“I can’t wait to recommend the Acidic Color Gloss Activated Glass Gloss Treatment to all of my clients so they can maintain their professional color and shine at-home, in between appointments.” – Tracey Cunningham, Redken Global Ambassador @traceycunningham1

The Takeaways

As one of the most exciting new innovations, Redken's team of top chemists has combined the brand's expertise in professional color and acidic haircare formulas to create this 1st-of-its-kind patent pending color care solution.

  • Glass-like shine that lasts for 3 days*
  • Color vibrancy for up to 32 washes**
  • Intense, molecular-level shine for +76% shinier hair***
  • Ultra-acidic pH formulas seal the cuticle and protect hair from damage and prevent color from fading

Acidic Color Gloss offers an at-home solution with salon-quality results. This ultra-acidic formulas with amino acids and vitamin E for superior color fade protection and intense, molecular-level shine that lasts for days.

Shop The Range:

Redken Acidic Color Gloss Sulfate Free Shampoo & Conditioner

 

 

 

 

Redken Acidic Color Gloss Activated Glass Gloss Treatment

Redken Acidic Color Gloss Heat Protection Treatment 

* Based on consumer test, Acidic Color Gloss Glass Gloss Treatment** System of Acidic Color Gloss Shampoo & Conditioner ***Acidic Color Gloss shampoo + Glass Gloss treatment vs. unwashed color treated hair

Now available at Salon Centric & Ulta Beauty.