B93b5b227d0484ed9152 color trends

There’s just something about the change in weather that inspires us to update our look. Whether we’re looking forward to a getaway or simply donning our summer wardrobe, we’re all after a way to refresh and recharge our style — and for most of us, that begins with our hair color.  Whether you’re looking to enhance your natural brunette tone, brighten your blonde, or create a more vibrant copper finish, we have a few hair color trends that shouldn’t be passed up.

The Top Haircolor Trends of Summer 2023

Cool Blonde



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As Barbiecore takes on a new level of excitement, we’re seeing more clients ask for blonde shades in the salon. If you’re looking to cool things down as the summer sun heats up, reach for new Redken Shades EQ Bonder Inside VV family to neutralize warmth and get a seriously cool blonde finish. Featuring new intense neutralization technology and optimized formulas, the VV range with patent pending bichrome dye technology creates shades with longevity and neutralization.


Honey Blonde



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If cool blonde isn’t in the cards, warming your shade up with a honey blonde finish can be an easy answer to your summer style. Created with Redken Shades EQ Bonder Inside Gold Rose series, full of golden tones and a hint of rose, this shade is enough to make anyone blush this season. If you want an extra touch of warmth, consider adding a hint of Pastel Peach.


Vibrant Copper


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For the client who wants a little something extra this season, adding a stunning shade of copper is a bold way to enhance red hair or completely transform your blonde. From grey coverage to flawless color with 30% more condition* and 78% more shine**, Redken Color Gels Oils ammonia-free and silicone-free permanent color add a new level of vibrancy to your hair color. *vs. non-conditioning shampoo**vs. uncolored hair.


High Shine Brunette


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The real secret behind the expensive brunette hair color trend? It’s the shine! Add a few subtle highlights and a gloss or simply refresh your natural brunette — Redken Shades EQ can instantly upgrade any hair color with a high dose of shine.


Blushing Bronde


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If you’re looking for a medium blonde finish, this blushing bronde shade is the answer. With a rooted base and plenty of dimensional highlights, this combination can cover and enhance in all the right places. A mix of Color Gels Oils at the root to cover grays plus a hint of peach throughout the mid-ends gloss formula creates a hint of warmth with plenty of shine.


Recommended Home Care:

From gray coverage to, bright and vibrant shades, anytime you color your hair you should pair it with Redken Acidic Bonding Concentrate to repair, reinforce bonds and offer protection from color fade. For best results, use the entire line consisting of: