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Before Strawberry Girl Summer even started, we’ve been seeing hints of strawberry making it’s way into beauty trends everywhere. From hints of pink in hair color to bright, bold blushes and eyeshadows to the latest Strawberry Glazed Donut or even Strawberry Milk mani. Even though we’re heading into fall, we’ll be holding on to everything Strawberry all season long. 

There is no time like the present and when it comes to rocking a trend, the sooner the better. Summer is in full swing, and while we live out the last of its days in style, now is the perfect time to try on a new style. If you haven’t been reading up on the trends or you simply don’t know which would be a fit for you, Jake Unger, HOB Salons Head of Education, is detailing three key trends you should be trying now.

Shiny, healthy, shade enhancing — the latest and greatest hair color trends tick all these boxes and have proven that clients are looking for low-maintenance colors that complement their most authentic selves. Expensive Brunette was the first of this movement. Born out of lockdown only to thrive the past few seasons, it has sparked many other trends, the latest being Candlelit Brunette.