Articles

The holiday season is upon us, and what better way to embrace the festive spirit than by flaunting a fabulous hairstyle? Whether you're attending a family gathering, an office party, or a glamorous New Year's Eve celebration, we've got you covered with the best holiday hairstyles and the essential products to achieve the look you desire.

Taking a page from Taylor Swift, we are entering into a new Era. One dominated by technology and one that might feel completely disconnected from what it means to be an artist. If you work in the beauty industry – whether as a hairdresser, makeup artist, or nail artist – You’re not spending the day on the computer or writing copy, so what do you need AI for?  Here, we discuss how salons can use ChatGPT to grow their business.

This fall, Wella Professionals held the first Project The Now challenge challenge, which challenged artists to create a unique color blocking hair color transformation for the chance to win. Wella Professionals has officially announced Jesica Mesa as the Project The Now winner, which mean’s she’ll receive $2,500 to upgrade their salon to the NOW, a digital or in-studio education credit valued at $2,500 and $250 Wellastore shopping spree. Her winning look will also become a Wella-branded technique that will be taught to Global Wella stylists in partnership with the winning stylist!