What Is A Digital Perm?
Sleek hair will always have its moment, but in 2025, the digital perm is making waves—literally. If you’ve ever dreamed of waking up with effortlessly undone waves, this Japanese-born innovation may be your new beauty obsession. But before you book that three-hour salon appointment, let’s unpack what a digital perm really is, why it’s trending, and how to know if it’s right for you.
Baby Goth Is the New Goth Glam—And It’s Already Everywhere
There’s a new mood in the air, and no—it’s not just the scent of SPF and chlorine. It’s Baby Goth season. Part Summerween, part Gen Z rebellion, this playful-yet-punk aesthetic is proof that you don’t need a dark castle or October chill to lean into your shadowy side.
Baby Goth has taken that midsummer goth-glam energy and spun it into something softer, cheekier, and more wearable for fall. Discover exactly what Baby Goth is and how to explore this trend.
GlassCandy by EDGE Academy: Where Raw Edge Grows Up
EDGE Academy San Diego unveils GlassCandy, a six-look collection by Creative Director Anthony Edge and the EDGE Artistic Team that picks up where last year’s Neon Arcade left off—and turns the volume from nightlife to daylight.