Articles

Blonde, brunette or silver — whether you’re a natural or one of these shades by way of highlights, balayage, or hair dye chances are you’re aware of purple shampoo. If you’re unfamiliar with the product we’re detailing the benefits of it below and answering the question of how often you should really be using it. 

Behind any great work of art, there is a story. Within the fabric of hair, this story is told through color, cut and styling. Proving himself a master bringing together all of these elements, Allen Ruiz’s latest collection Lamia, earned him a 2023 NAHA as Master Hairstylist of the Year. Allen is no stranger to the NAHA’s, having won his first ever entry in 2007 for Stylist of the Year, he has entered ever since and now holds 4 NAHA titles. It’s no secret that there’s a precision to Allen Ruiz’s work that allows him to create fluid movement within a stagnant image — which might be why we’re so drawn to his creations. The latest, created on wigs features structured elements with exacting detail and a high-shine finish that’s out of this world. Hear more about Allen’s story, his collection and how he created this winning collection.

Mastering the art of creative color isn’t just about choosing tones, it's understanding placement and how to build layers of color that will come alive when the hair is shaped and dried. It’s safe to say that Luis Gonzalez has mastered this concept. His latest collection TRI*CHRO*MATIC, features electric colors brilliantly placed and showcased to elevate each finished look. It’s not just us who agree — this collection earned Luis an award as Colorist of the Year at the 2023 NAHA’s. To learn more about Luis, his process, and his gorgeous collection, keep reading!